#YourLifeMatters campaign was created with young black men in mind. The movement’s purpose is to communicate to men of color letting them know that their lives are valuable and that they have the right to live, love, walk and be freee. The goal is to create a rallying cry and to improve the world we live in. Publically known supporters have been Rev. Al Sharpton, Nick Cannon, Tristan Wilds, Lala Anthony and so many more. Join the movement on facebook.com/ylmproject.